Yesterday, I joined a bunch of women, and some men, of all ages outside of my local Target, in the pouring rain, waiting to shop the Lilly Pulitizer for Target line. Doors opened at 8am and I literally had to RUN in with the people around me to avoid being trampled. I am pleased to say I found a couple of outfits for me and Annabelle. I was also in and out of Target in 8 minutes. Note: 3 of those minutes were spent trying to find my husband’s Bloody Mary mix, which was the bargain we made for me leaving him with a screaming sick toddler at 7:15 on a Sunday morning. Every department that was carrying Lilly Pulitzer was sold out in under 5 minutes…
When I got home, I shared my findings with social media. Then I watched Twitter and Instagram blow up – tweets about the insanity at Target stores, photos of #lilyfortarget hauls, and a few negative comments about the whole Lilly Pulitzer for Target line. Some tweets said girls would rather shop at the real Lilly Pulitzer, implying what was sold at Target is fake. Do I care? No. I am pleased as punch with my purchases form Target.
Being someone who hates to repeat outfits, I find it silly to spend so much on 1-2 items I will only wear 1-2 times in a month. I’ve always been a fan of LP’s prints and styles, but never her prices. That’s why I am especially pleased Lilly Pulitzer collaborated with Target. For under $200, I bought 1 maxi dress, 1 romper, and 1 dress/cover-up for myself, 1 dress, 1 romper, and 1 hat, 1 tank top, and 1 pair of shorts for Annabelle. Plus my maxi and her romper MATCH! For just $50, we will be twins this summer. Do I care other people bought the same items as myself? NO – trends are trends and this one I don’t mind following.
**My friend Susan told me she was at the front of the line at her Target yesterday – excited to go shopping! When the doors opened, she witnessed three avaricious people pull every piece of women’s clothing off the racks and shove them into a shopping cart. They began taking pictures in the middle of the store and uploading them to Ebay. This story makes me sad, for its a shame there is such an inordinate desire for wealth in our country. I feel sorry for those that waited and ended up with nothing thanks to the Greedy Gus who just wanted to make a buck.**
Did you shop #pinkSunday?
Bri Bliss says
I completely missed out on the Lilly adventure because we were out of town this weekend, but from what I’ve heard, Target really needs to reexamine how they handle these types of launches! Even my oblivious to fashion husband was asking me about it because he had read an article about the eBay madness of people selling things for up to 5x the original cost! I think what you got for you & A is adorable and I’m glad you made it out alive!
Caitlin says
I totally agree that Target blew it – they should have limited customers to the number of items they could purchase!
Bethany says
I have no clue who Lilly is? lol
Caitlin says
Hahahhaa Bethany!!!